MOMENT

Themed Conference Branding

MOMENT

Mindfulness Conference

/ Case study coming soon contact for details /

Overview

A transformative gathering exploring the benefits of mindfulness and fostering a deeper understanding of contemplative practices for enhanced well-being and personal growth.

Phases 1: UNDERSTANDING

Topic Research
Define Audience

Phases 2: EXPLOLRE

Creative Brief and Visual Audit
Naming
Sketch and Design

Phases 3: MATERIALIZE

Brand Identity (Logo, Color, Typography, Pattern)
Poster Design
Conference Website & App
Unconventional Marketing

Research
Design
10 weeks. Spring 2022
Miro. Adobe Illustrator. Figma

CHALLENGE

"The average person's attention span has decreased by 25% in the last two decades, is now shorter than a goldfish's – 8 seconds."

Mindfulness is the key to reclaiming our focus and presence, addresses the need of enhanced concentration in a world with distractions.
"Depression and anxiety cost the global economy an estimated $1 trillion per year in lost productivity."

Mindfulness practices have shown significant efficacy in managing mental health, offering a path towards a more resilient and productive workforce.
"Workplace stress is estimated to cost the U.S. economy more than $500 billion dollars a year, with lost productivity amounting to about 550 million work days."

Mindfulness has been proven to reduce stress and enhance focus, the conference offers practical solutions to this costly challenge.