Packaging Design
Bee Happy
a family-owned honey and beeswax goods company
Problem: Addressing the need for reliable, sustainable, and naturally sourced honey products in the market.
Goal: Create packaging that appeals to eco-conscious customers seeking authentic, local honey products while embracing sustainability.
Packaging Design project emphasis on local, organic, and sustainable values include considering two-factors, In-store purchase and online purchase.
What I Did: Developed packaging design with a fresh, cheerful color palette, targeting young demographics and families. Prioritized eco-friendly materials, promoting sustainability and responsible waste management.
Why It Matters: The packaging design reflects Bee Happy's mission, attracting customers who value organic, local, and eco-friendly products. It reinforces the company's commitment to sustaining honey bee populations and reducing environmental impact, aligning with customer values and fostering brand loyalty.
